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Deodorant makes men 'more masculine' to women, says study




Why Your Deodorant Is Destroying Your Sex Drive - Celine Remy
Linking your sex drive with your deodorant use might sound a bit far stretched but bear with me for a few minutes and let me explain. You see, your skin is alive, it is your biggest organ and acts as the main barrier protecting you from outside factors. Your skin is affected by your environment, your health, the food you eat, and much more. Through the permeability of your skin. One of the functions behind having hairy pits is that it contributes to your attraction power through sweating and releasing sex pheromones. That delicious aroma is a by-product of the microbial fermentation that happens in the damp creases of the body.



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Psychologists at the University of Sterling asked female and male participants to consider photographs of the opposite sex and rate their masculinity and femininity. A further men and women rated odour samples of 40 members of the opposite sex. In contrast, men who were rated as low and high in masculinity , respectively, became indistinguishable when they wore deodorant. Dr Caroline Allen, Psychology researcher at the University of Stirling, who led the study, noted how perfume and body-spray adverts - including Lynx and Old spice - often play with themes of masculinity "claiming that their product will allow you to smell like a super masculine guy. Already have an account?





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